Some M.D.s certainly think it holds promise. Jay Parkinson is a young doctor using modern technology to step back in time to a medical system that values communication over institutional wall-building.

This article in GOOD Magazine illustrates how lessons of years past, solid marketing, technology and good old fashioned ingenuity can be combined to create new and exciting business models.

Yes, indeedy, the feds have placed both feet firmly in the new millennium. The Center for Disease Control is now using social media platforms to reach the masses.

The CDC’s social media site contains links to their blogs, podcasts, MySpace, Twitter, YouTube videos and RSS feeds. You can even download widgets to let you add updated peanut recall information to your website.

Scroll a little farther down their page and you can also send eCards about recalls and other health topics to people you love. Nothing says “I love you” like a card telling you to check your cupboards or buckle up!

What can I say other than,”You go, CDC!”

Oh, and P.S.

Watch the commercials and vote for your favorite on hulu.