Big Ears Strategic Marketing, San Luis Obispo, CA

Archive for the ‘$.02 in Two Minutes or Less’ Category

Did I see you on TV?

I was out with a friend recently when somebody mentioned they’d seen him on the news. How did my friend, with a brand new business and a limited budget, end up in so many living rooms? Listen to this month’s podcast to find out.

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Tags: media release, press release, public relations, publicity
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All aboard.

Here’s why strategic marketing includes informing and involving every member of an organization.

Podcast: Play in new window | Download (Duration: 2:06 — 1.9MB)

Tags: business development, customer service, podcast
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“Advertising doesn’t work,” she said.

Susan Coward of Big Ears Strategic Marketing presents “$.02 in Two Minutes or Less” for March 2009.

This audio essay explains that some businesses might not be getting their money’s worth out of their advertising…but they could be!

Podcast: Play in new window | Download (Duration: 2:02 — 1.9MB)

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