I always say, “Customer service IS marketing.” And I sometimes get uncertain looks in response. There will always be the client who wants to buy a billboard or a whole bunch of airtime, but is unwilling to step back with me and take a look at the BIG PICTURE and see the things I see.

This story from Peter Shankman illustrates how a (not so) simple act of extraordinary customer service can become a (better than money can buy) marketing opportunity. Enjoy!

It’s not just Tweeters (users of Twitter) talking about him. Nordstrom Dave is getting his fair share of attention in the blogosphere, too. Do you want to know why? Check out his innovative way of increasing sales and providing exemplary customer service using social media tools.

Let us know if you’d like help coming up with creative ways you can use social media to boost the ways you connect with and serve your customers.

In case anybody still doubts the power of a well-written ad, we present the Wicked Sick project. Will merely changing the copy of an ad result in an increase in perceived value?

Let’s take a look at the max wicked sick power of words.